I think that hung and folded would be the best way to merchandise this line. Nordstrom and Neiman Marcus have categories that sell items similar to what Ginkgo would supply. An online presence would be among the first ways to sell the brand. I hope that stand alone stores would open in short order. I see Ginkgo sold at higher end Retail stores and other upscale clothing sellers, such as boutiques. *ChicosWhite houseBlack market*Coldwater Creek14 The brand will be positioned in the higher dollar end with a cutting edge leaning.It will be different from the competitors as it will appeal to those who want a trendier style anda figure flattering fit. The classic items in the line will changecolor, fabrications and style as inspirationdemands. My desire for Ginkgo is to redirect the boxysilhouette of most in this category, to a much More feminine, sexy and figure flattering profile.I will have a few key items such as a dress, a skirt and top, however all items will evolve with trends. To view this presentation, first, turn up your volume and second, launch the self-running slide show.13
The colors are currently bright with various prints, their stand-alone stores carry many of the casual and casual work wear pieces, and key items are blazer and trouser. The target for the Chicos brand is 35 years old and older, namely the affluent Boomer generation it touts slimming items and a travel wardrobe. To view this presentation, first, turn up your volume and second, launch the self-running slide show.12Ĭhicos This company purchased White House Black Market in 2003 they also own Soma Intimates and Boston Proper. They sell both casual items, and special occasion dresses, key item includes dresses and accessories. White House Black Market This store is known for its graphic focus on the two colors Black and White. To view this presentation, first, turn up your volume and second, launch the self-running slide show.11 Key items are matching separates that are boxy, stand-alone stores push casual sporty, key items the blouse and trouser. This classicwith a slight boot cut flare will fit into thelifestyle of all ages.10Ĭoldwater Creek This Company largely focuses on the older demographic, color remains bright and floral.
The classic jean is another item that needs to be added to the Ginkgo line. This is a classic that crosses age barriers Ginkgo will appeal to women who want both classic and cutting edge in their outerwear. One trend I have noticed it the Leather Jacket, including the bomber. Through the seasons from a bright green to a rich green then changes in the fall to a brilliant golden yellow, finally mellowing to a kaki.8 Ginkgo ~ inspired by the beautiful Ginkgo tree! Known for its healing properties, its beautiful bark, leaves and shape.
To view this presentation, first, turn up your volume and second, launch the self-running slide show.7 Prices from $60 to $900Professional women 45 to 65Busy with ~ career, social, travel, volunteerPhysical attributes ~ aging changesAbility to purchase ~ high end (income $50,000 and up)Live in a city or near commuting distance from the city They want trendy and classic styles that will allow them to stand out at both the office and a cocktail party. They are active socially, with a high level of expendable income they travel and are able to volunteer at their favorite charity.
Gingko cad for mac professional#
GINkgOTo view this presentation, first, turn up your volume and second, launch the self-running slide show.6Įnter ~ younger professionals as young as perhaps 23, newly graduated, looking for a professional style, dressing for success and wearing the same if not similar styles as their senior mentors and advisors.Entry level professional women early 20s to late 40sBusy and interested ~ social, fads, politicsPhysical attributes ~ youth fitnessAbility to purchase ~ mid-range items (income $30,000 and up)Live in apartment in the city, perhaps still at home with parentsīoomers are very active and in the workforce, these career women, may have begun working after rising their children and have ambitious career goals. The target market is expanding and now includes younger professionals as young as perhaps 23, who are entering the workforce and wish to emulate those they look up to by dressing for success and wearing the same if not similar styles as their senior mentors and advisors. Target market for Ginkgo was, at the beginning, an older demographic, 45 to 65, (AKA, Baby Boomer generation) higher end purchasers, fit and involved socially.
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